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“Não sou nada.
 Nunca serei nada.
 Não posso querer ser nada.
 À parte isso,
 tenho em mim todos os
 sonhos do mundo.”
I am nothing. I shall never be anything. I cannot want to be anything. Aside from that, I have within me all the dreams of the world.
 
– Fernando Pessoa

Skills

Languages
  • Spanish | Native speaker
  • French | TCF C2
  • English | IELTS 7 Overall
  • Portuguese | Casa do Brasil B2
Data Visualisation & Data Strategy
  • Data Analysis & BI Tools: PBI, Tableau, Cognos, Excel, Google Data Studio, D3js
  • ETL Processes
  • Database Management: MongoDB, SQL
  • Google Cloud Platform: DataFlow, BigQuery, Vertex AI
  • API Integration
  • Data Pipeline Construction
Technical
  • Programming Languages: JavaScript, HTML, CSS, Python, Node.js
  • Machine Learning: Train, Test, Validation
  • Version Control: Git
  • Project Management: Jira, Agile Methodologies
Design
  • Branding
  • Design Thinking
  • UX & UI
Business
  • Project Manager
  • International Business

Work Experience

Data Visualization Specialist | BI Analyst

2024 – Present
WorldACD
Netherlands

Key Responsibilities:

  • Conceptualize and implement sophisticated data visualizations and dashboards to effectively communicate complex data insights.
  • Master various visualization tools including Tableau, Power BI, and D3.js, employing advanced features to enhance data presentation and interactivity.
  • Conduct thorough testing of all visualizations for accuracy and functionality while maintaining strict adherence to data privacy and security protocols to ensure compliance and data integrity
Digital Analytics Consultant

2020 – 2024
Piano
Netherlands (2024), France (2020)

Key Responsibilities:

  • Guided digital analytics implementation and optimization for diverse clients.
  • Created and maintained interactive dashboards.
  • Conducted data analysis to identify trends and actionable insights.
  • Delivered training on data analysis tools and best practices.
  • Managed multiple projects for high-profile clients, ensuring timely delivery and high satisfaction.
Digital Artist & UX Specialist

2016 – 2019
IFAL
Mexico

Key Responsibilities:

  • Applied design thinking to create engaging e-learning content.
  • Designed visual representations of e-learning metrics.
  • Developed user interfaces and experiences for e-learning platforms.
  • Produced digital art and multimedia content to enhance learning.
Import-Export & E-commerce Manager

2012 – 2017
IntiWorld
Mexico

Key Responsibilities:

  • Optimised import-export operations through data-driven decision making.
  • Analysed e-commerce data to enhance online sales strategies.
  • Built and maintained performance dashboards.
  • Collaborated with marketing, logistics, and IT teams for seamless operations.

Education

Big Data & Data Analytics:

ITAM

Master in Digital Marketing and E-commerce​

INSEEC

E-commerce

Universidad Iberoamericana

Bachelor of Design and UX

Universidad Iberoamericana